Effectiveness Of Political Lawn Signs

Surprisingly enough they are effective to the point where they can help a candidate by a little more than a percentage point.

Effectiveness of political lawn signs.

How powerful is a political yard sign. That s one of the key conclusions drawn by brandon lenoir a professor of political science and political communication at high point university in north carolina based on a study he co authored about the effectiveness of political lawn signs. The cost per sign to purchase 2 000 full color double sided yard signs from the website dirt cheap signs a price that includes metal h stakes to embed the signs into the ground. The full cost of the sign buy is 6 140 purchasing yard signs is a game of scale buying just one doesn t make a lot of sense but buying thousands or tens of thousands is relatively cost effective.

Political yard signs have been around for a long time which brings people to ask how efficient they really are. Long regarded as a way to increase the name recognition of a given candidate the use of lawn signs as a campaign tactic more than doubled between 1984 and 2008 according to a 2013 study published in political behavior each year many local news reports chronicle the use and abuse of this relatively inexpensive.